Our Core Team

We are a network of agricultural advisors, with specialised competence in agricultural development, strategic planning, business solutions, performance monitoring, agro-logistics, supply chain analysis, and project management.

Jan Mocke

Jan Mocke believes in identifying and building sustainable competitive advantages as cornerstones for a successful project. Jan adds value by relying on valuable experience gained in the financial, agricultural, management and marketing fields.

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Michael Cherry

Michael Cherry understands the interconnectedness of the parameters that shape agricultural entities operationally. What are the barriers to success? What is needed to clear the next ‘bar’? Correctly interpreting the contextual profile of an agribusiness is the key to its success. A long and varied experience in the agribusiness field has assisted Michael’s understanding of how things work.

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Michael McCullough

Michael McCullough’s value proposition is the objective and unbiased evaluation of a client’s organisational structure, historical economic performance and current market environment. These factors form the empirical foundation for the Agri-Africa consultation team’s multidisciplinary analysis and forward facing recommendations.

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John Allwood

John has more than 30 years practical and conceptual experience in agriculture and rural development, both in Southern Africa and Internationally.

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Murray Clark

Murray’s competency is widely ranged, having spent 30 years in agriculture; he was and still is involved in the production of and consultation for specialist and non-specialist fresh produce, soft fruit and vegetables.

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Juan Winter

Juan Winter is an expert in leveraging strategic insights to boost profitability in perennial crops. His extensive experience in benchmarking individual producers through the standardization and creation of granular data sets allows him to craft clear, high-level narratives for decision-makers, enabling them to navigate complex and evolving agricultural environments.

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Esbeth van Dyk

Esbeth van Dyk uses her analytical skills and inquisitive mind to uncover underlying issues that could result in the challenges experienced by the client and then develop solutions that are practical and implementable. She places a high premium on the quality and value of her deliverables.

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